The original conversion copywriter, Joanna Wiebe is the Co-founder of Airstory writing software, and the founder of Copy Hackers, where startups learn to convert like mofos. She’s been invited to teach copywriting and content on 100+ international audiences, and she’s optimized the messages of fine companies like Wistia, Buffer, CrazyEgg, MetaLab, Bounce Exchange and Tesco.