Val works with brands that focus on Monthly Recurring Revenue. This email geek writes weekly unabashed onboarding sequence tear-downs. She uses the power of email to ensure 3 things: (1) Casual visitors are converted to happy customers; (2) A steady stream of revenue is generated every month, week, and day; and (3) Customer retention goes up and churn goes down. Val helps B2C businesses do big things by increasing trial conversions and reducing churn. The last onboarding emails she re-wrote saw a 209% increase in conversions. No joke! As per Val, “It moves the needle in ways you can see immediately.”