Building Your Customer JTBD Brief

Lesson

19

Learn how to synthesize your research into Customer "Job Statements" and a Customer JTBD brief: tools to quickly get your team on the same page about customers' struggles, motivations, and desired outcomes.

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  • Draft your Customer Job Statements
  • Assemble your Customer JTBD brief
  • Link to your Customer JTBD brief within your critical business opportunity brief

This lesson doesn't include any additional action items.

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Customer Research: Segmenting

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Running Customer Surveys

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Conducting Customer Interviews

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Tapping into Internal Resources

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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What is "Jobs to be Done"?

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Segmenting your Customers by JTBD

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Building Your Customer JTBD Brief

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Your Top-Priority Customer JTBD

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Presenting JTBD Company-Wide

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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A Growth Framework for Your SaaS

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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Deconstructing Customer Experiences

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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The Mapping Process

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Struggle Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Evaluation Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Growth Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Creating Your Customer Experience Map

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Your Key Performance Indicators

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Integrating Your CX Map Company-Wide

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Sharing Your CX Map With Your Team

(Available Soon)

Part 4: Building Customer-Led Growth

Module 1: Growth Strategy

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Strategic Level-Setting

(Available Soon)