Clarifying Your SaaS' Competitive Landscape

Lesson

20

The advice "ignore your competitors" is a mistake. Learn why it's critical to understand the competitive landscape you're in, and how to quickly identify the top alternative, direct, and indirect competing solutions solutions your ideal customers evaluate you against.

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  • Itemize competitors within your top 3-4 "struggles"
  • Theme competing solutions by type
  • Add to your Customer JTBD brief

This lesson doesn't include any additional action items.

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