Segmenting your Customers by JTBD

Lesson

18

Learn how to organize the research you've gathered, based on the most common struggling moments and motivations that occur in customers' and audience's lives.

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  • Review your research repository
  • Identify top struggles within your research
  • Within each struggle, identify top motivations & desired outcomes
  • Operate as a team!

This lesson doesn't include any additional action items.

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Customer Research: Segmenting

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Running Customer Surveys

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Conducting Customer Interviews

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Tapping into Internal Resources

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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What is "Jobs to be Done"?

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Segmenting your Customers by JTBD

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Building Your Customer JTBD Brief

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Your Top-Priority Customer JTBD

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Presenting JTBD Company-Wide

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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A Growth Framework for Your SaaS

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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Deconstructing Customer Experiences

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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The Mapping Process

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Struggle Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Evaluation Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Growth Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Creating Your Customer Experience Map

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Your Key Performance Indicators

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Integrating Your CX Map Company-Wide

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Sharing Your CX Map With Your Team

(Available Soon)

Part 4: Building Customer-Led Growth

Module 1: Growth Strategy

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Strategic Level-Setting

(Available Soon)