Tapping into Internal Resources

Lesson

12

Learn when it's most useful to leverage your internal resources or your team's existing knowledge about your ideal customer — and how to go about gathering that knowledge.

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Lesson Materials
Action Items
Additional Resources

This lesson doesn't include any additional materials.

  • Secure time to join any customer calls your team members are running
  • Gather existing recordings of past customer calls your team members have run
  • Secure time with team members directly for 1:1 interviews
  • Record & transcribe all

This lesson doesn't include any additional action items.

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Parsing Customer & Internal Research

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