Lesson
1
Find out what Customer-Led Growth is, how it compares to other growth models and why it's so critical for SaaS.
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Module 1: Customer Insight
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Customer & Audience Insight Overview
Module 1: Customer Insight
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Customer Research: Segmenting
Module 1: Customer Insight
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Conducting Customer Interviews
Module 1: Customer Insight
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Tapping into Internal Resources
Module 1: Customer Insight
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Parsing Customer & Internal Research
Module 2: Audience Insight
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Learning from your Website Visitors
Module 2: Audience Insight
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Learning from your Target Audience
Module 2: Audience Insight
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Parsing Website & Audience Research
Module 3: Jobs to be Done
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What is "Jobs to be Done"?
Module 3: Jobs to be Done
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Segmenting your Customers by JTBD
Module 3: Jobs to be Done
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Building Your Customer JTBD Brief
Module 3: Jobs to be Done
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Clarifying Your SaaS' Competitive Landscape
Module 3: Jobs to be Done
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Your Top-Priority Customer JTBD
Module 3: Jobs to be Done
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Presenting JTBD Company-Wide
Module 1: Customer Experience Mapping
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A Growth Framework for Your SaaS
Module 1: Customer Experience Mapping
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Deconstructing Customer Experiences
Module 1: Customer Experience Mapping
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The Mapping Process
Module 2: Mapping Your Customer JTBD
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The Struggle Phase
Module 2: Mapping Your Customer JTBD
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The Evaluation Phase
Module 2: Mapping Your Customer JTBD
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The Growth Phase
Module 3: Operationalizing Your Customer Experience
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Creating Your Customer Experience Map
Module 3: Operationalizing Your Customer Experience
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Your Key Performance Indicators
Module 3: Operationalizing Your Customer Experience
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Integrating Your CX Map Company-Wide
Module 3: Operationalizing Your Customer Experience
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Sharing Your CX Map With Your Team
Module 1: Growth Strategy
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Strategic Level-Setting
Lesson
1
What is Customer-Led Growth?
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