How to Improve Your SaaS' New Customer Engagement Rate

January 20, 2021

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Once you've 1) successfully identified your SaaS' most critical KPIs, and 2) set growth goals tied to improving your customers' experience, you can finally zoom in and identify which experiments or campaigns are most likely to help you reach your growth goals.

Which brings us to a pattern we've noticed in our own work with SaaS companies, and in conversations happening between our Pro members: lately, so many SaaS companies are focused on improving new customer engagement.

This makes total sense: if you can help a customer who's just decided to pay you, quickly embed your product into at least 2-3 of their regular workflows, then you've proactively reduced their likelihood of churn — and studies show that a mere 5% improvement in customer retention can boost profits by a whopping 25-95%.

So in this live Q&A, we'll discuss tactics you can leverage in your SaaS' customer experience, to rapidly turn new customers into lifers.

Have a specific question or challenge you'd like us to tackle? Live Q&As are for members only, so make sure you're signed up (free) below. Then, get to the front of the line by emailing us@forgetthefunnel.com before Monday, January 18. Plus, we always make time to answers questions in real time, so bring 'em with you on Wednesday, January 20, too.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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