Improving Your SaaS' Free to Paid Conversion Rate

September 23, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

In our interview with Asia Matos Orangio, Asia shared how she recently guided a SaaS company through a major shift in growth strategy — after almost all website traffic and new trials dried up nearly overnight.

The #1 priority of the company's new strategy? Identifying which growth levers remained within their control.

When the market is volatile, and it's impossible to predict what's happening on the front end of your customers' experience, your smartest move is to focus on what you can change. For virtually every SaaS company, this means improving free-to-paid conversions.

Whether your SaaS offers a time-based free trial, a feature- or usage-based free trial, or a freemium model, improving your rate of free users converting to customers is one of the wisest investments you can make. Even an incremental improvement — like increasing your free-to-paid conversion rate from 2% to 4% — literally doubles your revenue, with no additional acquisition spend.

So on Wednesday, Sept 23 at 10am PT / 1pm ET / 5pm UTC, we're hosting a live Q&A to discuss how you can improve your SaaS' free-to-paid conversion rate.

We'll discuss:

  • How to make the case to your stakeholders or team — when improving free-to-paid is one of the most overlooked growth levers in SaaS
  • What strategies and tactics we've seen work well, when guiding SaaS companies through this process

We want to help you make a major impact on your SaaS' free-to-paid conversions, so bring your questions!

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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