Forget piecemeal tactics. Gain customer-led clarity and confidence to help your SaaS thrive.
Thousands of SaaS marketers, growth leaders, founders, and consultants are making a meaningful impact on revenue using our systematic, customer-led approach. Join Forget The Funnel and gain access to:
As a member of Forget The Funnel, you'll:
Get guidance from those who've been there
Learn a systematic customer-led approach
Build a growth plan with confidence
(But nobody said it would be this hard)
The answer to nearly every growth-related challenge your team experiences can be found in your customers, and this is especially critical in SaaS: where long-term customer value and loyalty is life or death. We think there should be a simple, proven process for finding those insights and turning them into high impact, revenue-generating outcomes.
Plus: get members-only access to live Q&As on a specific SaaS topic each month, and be the first to hear about upcoming interviews with SaaS growth experts
Co-founder & CEO of SparkToro
Georgiana Laudi & Claire Suellentrop
Forget The Funnel
Co-founder of RightMessage
Forget The Funnel members are...
TL;DR — If you’re up against lofty expectations (from your stakeholders, your team, maybe even yourself) while trying to grow a SaaS business, you need Forget The Funnel.
The sheer caliber of guests and knowledge shared in the FTF workshops is priceless. They have directly contributed to my career, rocketing me from a digital marketing strategist to CMO at a fintech startup, with short onboarding period and immediate impact. I highly recommend the series to any tech marketer, no matter your career level.
Huge thumbs up on yesterday's workshop! As the sole product marketer at my company, it was extremely helpful to see how other organizations are tackling product marketing, and also very reassuring to know I'm not the only one out there struggling with some of these issues.
I just accepted an offer to be Baremetrics' Head of Growth and I wanted to say thank you. Thank you, because FTF has been invaluable to me in growing and learning as a marketer. Gia and Claire and all the resources they provide have helped take me from a digital marketer with my hands in everything to leader at an amazing SaaS company.
Over our combined 15+ years' experience growing multi-million dollar SaaS companies, we've learned that the answer to nearly every growth-related challenge can be found in your customers — especially in SaaS, where long-term customer value and loyalty is life or death.
To begin learning how to take a more systematic, customer led approach to growth, sign up free to gain access to 100+ free workshops, tools expert interviews, and live Q&A's. We're adding more all the time.
When you're ready for a proven, step-by-step process to build customer-led growth strategies, upgrade to a pro membership (launching Spring 2020). You'll get clearer than ever on who your best customers are, and how to reach and retain more of them. You'll get the tools, templates and resources to operationalize this new knowledge across your brand, your product and your team so that you can run high-impact programs, with confidence.