Taking a customer-focused approach to growth sounds like common sense—but there aren’t many resources that actually unpack the process of HOW to do it.
Forget The Funnel gives leaders a practical, step-by-step guide to building an impactful, informed growth strategy, and connecting the dots between strategy and their daily work. It also includes dozens of real-life case studies, examples, and concrete ideas you can move on the same day. A very high ROI book.
For many B2B SaaS companies, marketing is an ongoing struggle. It often goes like this: the person accountable for marketing and growth, whether the CEO or a dedicated marketing lead, tries everything they can think of to predictably drive new traffic, leads, and signups.
But still, revenue growth is...lumpy. Slow. Inconsistent. The arrow on the chart goes up and to the right some months, but other months, it dips. And no one can really say why.
If this sounds like a description of your day-to-day, please know: it’s not that the ideas or tactics you’re trying are bad or wrong. The real problem is, you’re guessing.
The information you actually need to fix inconsistent, unpredictable growth is found in one place: inside your best customers’ heads. This book will help you unlock it.