The Customer Data Flywheel For SaaS Marketers

September 19, 2018

(Coming Soon)

Brianne Kimmel

SaaS Investor & Advisor

Personalization is tough, and that's because most companies don't have enough customer data (or the correct customer data) to do personalization well. And it's terrifyingly easy to get personalization wrong! We've all received one of those "Hey {{first_name}}" emails before, and it's never a fun experience.

So in this workshop, Brianne Kimmel — SaaS investor & advisor, previously on the marketing teams at Expedia and Zendesk — is sharing The Customer Data Flywheel: a framework for figuring out...

  • What customer data you should be collecting
  • How to start gathering it, if you're starting from scratch

Watch 📺

Listen Now 🔊

Watch your inbox 💌

You're already a Forget The Funnel member, so you can sit back & relax: we'll shoot you an email when new interviews, workshops, and Q&As go live.

👋 Want in?

Become a free member of Forget The Funnel and find out when new content (like this) becomes available + participate in live Q&As and get your questions answered in real-time. You'll also get unlimited access to the other 100+ workshops, interviews and tools in our resource library:

Mentioned in:

No items found.

Brianne Kimmel

As an early stage startup investor and advisor, Brianne helps companies with their first go-to-market strategy including pricing/packaging, customer development and self-serve revenue growth. She previously worked on the go-to-market team at Zendesk focused on product-led growth, partner integrations and built a program for startups.Brianne has taught over 5,000 students at General Assembly and advises venture-backed startups in Silicon Valley.

View Expert's Full Profile

Read 📖

Brianne Kimmel

As an early stage startup investor and advisor, Brianne helps companies with their first go-to-market strategy including pricing/packaging, customer development and self-serve revenue growth. She previously worked on the go-to-market team at Zendesk focused on product-led growth, partner integrations and built a program for startups.Brianne has taught over 5,000 students at General Assembly and advises venture-backed startups in Silicon Valley.

View Full Profile

Heading

September 19, 2018

(Coming Soon)

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript