Top Lessons in Strategic Thinking for SaaS Marketers

June 27, 2018

(Coming up!)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

This workshop is a collection of the top lessons in "strategic thinking" for SaaS marketers, compiled from some killer past workshops of this season.What's in this workshop:

  • The marketing "wheel of death," and how to avoid it
  • "Easy questions" vs "hard questions" in marketing, and how to make sure you're asking the right ones
  • What a "strategy" even is, anyway
  • The difference between micro-ownership and macro-ownership...and how to make sure you're focused on the more important one
  • Why marketing is everything, and everything is marketing...and what that means for your relationships with other departments

We hope this workshop helps you step back from your day-to-day chaos, and give you a few specific, tactical ways to think more strategically + be awesome at work 🏆

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile