Top Lessons in Strategic Thinking for SaaS Marketers

June 27, 2018

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

This workshop is a collection of the top lessons in "strategic thinking" for SaaS marketers, compiled from some killer past workshops of this season.What's in this workshop:

  • The marketing "wheel of death," and how to avoid it
  • "Easy questions" vs "hard questions" in marketing, and how to make sure you're asking the right ones
  • What a "strategy" even is, anyway
  • The difference between micro-ownership and macro-ownership...and how to make sure you're focused on the more important one
  • Why marketing is everything, and everything is marketing...and what that means for your relationships with other departments

We hope this workshop helps you step back from your day-to-day chaos, and give you a few specific, tactical ways to think more strategically + be awesome at work 🏆

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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