How to use Jobs To Be Done for SaaS Growth Strategy

October 2, 2019

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Recently, we received this super-smart question from a member of the Forget The Funnel community:

“Do you have examples on how customer research from a Jobs to Be Done perspective can influence my marketing strategies? There’s a lot of material on how to do JTBD interviews, but not on using this knowledge to design strategies that work.”

And they were totally right: we've run workshops all about how to do the research, but never explicitly on how to turn that research into smart strategy.

So in this workshop, we discuss real-life examples of companies we've worked with, and how those companies used JTBD to move the needle on everything from:

  • Improving the ROI on ad spend, to...
  • increasing monthly user signups, to...
  • boosting trial-to-paid conversion rates 💥

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile