How to use Jobs To Be Done for SaaS Growth Strategy

October 2, 2019

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Recently, we received this super-smart question from a member of the Forget The Funnel community:

“Do you have examples on how customer research from a Jobs to Be Done perspective can influence my marketing strategies? There’s a lot of material on how to do JTBD interviews, but not on using this knowledge to design strategies that work.”

And they were totally right: we've run workshops all about how to do the research, but never explicitly on how to turn that research into smart strategy.

So in this workshop, we discuss real-life examples of companies we've worked with, and how those companies used JTBD to move the needle on everything from:

  • Improving the ROI on ad spend, to...
  • increasing monthly user signups, to...
  • boosting trial-to-paid conversion rates 💥

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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