Let's talk about personalization for a second.

It's one of those things most marketers know they're supposed to be doing...But in reality, the majority of us aren't actually doing much with it — because TBH, it's an overwhelming topic.

So instead, we throw some {{first.name}} merge tags into our emails, and we call it a day. And as a result, our website visitors, our trial users, and our customers all get the same, one-size-fits-all experience. Which we know hurts conversion rates.

In this workshop, Brennan Dunn, Co-founder of RightMessage, is here to help. Brennan shares a few concrete, actionable ways to get started with personalization. And keep in mind, the tips he shares are NOT huge, quarter-long projects. These are small tweaks you can make in a week or less, and watch the results roll in 💰

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