How SaaS Marketers Can Hold High-Impact Customer Research Interviews

April 10, 2019

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

We talk frequently about how valuable customer interviews are in effective marketing. They're the key to getting the deep, nitty-gritty details that just don't shine through in more scaleable research methods (surveys, heatmapping, etc).

But the blocker for most folks is...how do you even get started with interviews?

  • What tools do you use?
  • What questions do you ask?
  • What if the call gets awkward or goes in a direction you didn't plan?
  • What do you do with all the data?

If sticking points like these are what's keeping you from getting on the phone with your customers, then you will love this live replay workshop. Claire got super-tactical about how to run interviews: from what questions to ask (or NOT ask), to dealing with awkward moments, to sharing your findings with your team & company.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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