Influence Without Authority: Grassroots Tactics to Help SaaS Marketers Work Across Teams

September 25, 2019

(Coming up!)

Alex Birkett

Senior Growth Marketing Manager at Hubspot

Alex Birkett has driven marketing at tech (and tech-adjacent) companies of all sizes: from small & scrappy teams, to large, complex organizations like HubSpot, where he's currently a Sr. Growth Marketing Manager.

Along the way, he's learned a lot about how to move projects forward - even when your team members on a project report up to a different manager than you, or have their own priorities in mind (that don't quite match yours).

Thankfully, Alex is sharing 7 lessons he's learned from his marketing roles at 3 different companies, on building the influence needed to get sh*t done, even when you don't have full authority.

By the end of his workshop, you'll walk away with actionable tactics to help you push more of your cross-functional projects across the finish line, more successfully (and have more fun with your team in the process).

Watch Now 📺

Listen Now 🔊

Watch your inbox 💌

You're already a Forget The Funnel member, so you can sit back & relax: we'll shoot you an email when new interviews, workshops, and Q&As go live.

Want in?

Become a free member of Forget The Funnel and find out when new content (like this) becomes available + participate in our live Q&As. You'll also get unlimited access to the other 100+ workshops, interviews and tools in our resource library:

Mentioned in:

No items found.

Alex Birkett

Alex is the Senior Growth Marketing Manager at Hubspot, focusing specifically on freemium acquisition strategy. Previously, he was the Growth Marketing Manager at ConversionXL. Though his experience is varied, Alex truly excels when it comes to growth strategy, data analysis, experimental design, and search engine optimization.

View Expert's Full Profile

Alex Birkett

Alex is the Senior Growth Marketing Manager at Hubspot, focusing specifically on freemium acquisition strategy. Previously, he was the Growth Marketing Manager at ConversionXL. Though his experience is varied, Alex truly excels when it comes to growth strategy, data analysis, experimental design, and search engine optimization.

View Full Profile