Thinking about Marketing-as-a-Product

April 17, 2019

(Coming up!)

Margaret Kelsey

Director of Marketing at OpenView

As SaaS becomes an ever-more-crowded space, how can marketers ensure their products stand out in a sea of noisy, 'growth-hacky' tactics?

The answer may lie in re-thinking how you think about marketing.

In this workshop, Margaret Kelsey, Brand & Content Marketing Team Lead at Appcues, takes tried-and-true concepts from the Product Management & UX Design side of the house and reapplies them to marketing -- thus, the introduction of Marketing-as-a-Product.

Just as the best products are a joy to use, Margaret shares product design frameworks that marketers can borrow, to make their marketing campaigns & content a joy to read, watch, & share.

In Margaret's workshop, you'll learn...

  • How to improve the 'UX' of your marketing
  • How to find 'marketing-market fit' for your product
  • Why 'user-inclusivity' is so important

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Margaret Kelsey

Margaret creates, strategizes, and scales marketing programs—and teams—for B2B SaaS companies.

View Expert's Full Profile

Margaret Kelsey

Margaret creates, strategizes, and scales marketing programs—and teams—for B2B SaaS companies.

View Full Profile