WTF Product Marketing

March 6, 2019

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

The more marketers we talk to & SaaS companies we work with, the more we realize: product marketing is still kinda the Wild West of SaaS.Even senior leaders — CEOs, VPs of Marketing — struggle to define...

  • Which department product marketing falls under (Product? Marketing? it's own?)
  • Whether or not it should be someone's full-time job
  • Where product management stops, and product marketing begins

And if these details haven't been defined at your company, you're looking at a bunch of headaches — and lots of room for miscommunication between the marketing <> product teams.In this live workshop, we offered a breakdown of what product marketing might look like, depending on...

  • The size of your company
  • The complexity of your product
  • The complexity of the market / landscape you're in

We also built you a handy cheat sheet of common product development release phases, so you can start a conversation with your product team and work together to define how marketing + product can complement (not combat) each other.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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