Workshop

Product Marketing

WTF Product Marketing

March 6, 2019

(Coming up!)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

The more marketers we talk to & SaaS companies we work with, the more we realize: product marketing is still kinda the Wild West of SaaS.Even senior leaders — CEOs, VPs of Marketing — struggle to define...

  • Which department product marketing falls under (Product? Marketing? it's own?)
  • Whether or not it should be someone's full-time job
  • Where product management stops, and product marketing begins

And if these details haven't been defined at your company, you're looking at a bunch of headaches — and lots of room for miscommunication between the marketing <> product teams.In this live workshop, we offered a breakdown of what product marketing might look like, depending on...

  • The size of your company
  • The complexity of your product
  • The complexity of the market / landscape you're in

We also built you a handy cheat sheet of common product development release phases, so you can start a conversation with your product team and work together to define how marketing + product can complement (not combat) each other.

Save your seat: RSVP today!

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in our desire to support those responsible for growing SaaS companies, and to provide the resources they need to step up as strategic leaders. You can learn more about our individual specialties & skill sets here.

View Full Profile

Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in our desire to support those responsible for growing SaaS companies, and to provide the resources they need to step up as strategic leaders. You can learn more about our individual specialties & skill sets here.

View Full Profile