There are few pages on your SaaS website more critical to get right than your pricing page. You have the Herculean task of convincing multiple types of thinkers (emotional, analytical, the naysayers...you know the ones) that your product is their solution in one cohesive space.
Since these pages carry a bulk of your conversions, we spent this Live session digging into 3 SaaS companies' pricing pages:
- A management software for healthcare practitioners, Simple Practice.
- A project management software for Gmail users, Gmelius.
- A testing management software for quality assessment teams, Kualitee
Even if your use case falls outside those topics, be sure to watch the replay. While we focused our session on these specific SaaS companies, we broke down the anatomy of a pricing page that benefits all kinds of SaaS sites, including...
- The necessity of value propositions on your pricing page, so users immediately have context to your product
- How to avoid comparison table hell to keep your pages manageable
- Leveraging social proof strategies to show your customers that others in their role found value in your solution
- And a whole lot more...
