How Your SaaS Can Radically Stand Out with Louis Grenier

October 7, 2020

(Coming Soon)

Louis Grenier

Founder of Everyone Hates Marketers

In this interview, we'll sit down with Louis Grenier, whom you may know from his popular podcast Everyone Hates Marketers, or from his work as a senior marketing strategist at Hotjar. We're chatting with Louis about how SaaS companies can radically stand out in crowded markets.

Louis will share...

  • The exact steps he takes when identifying what positioning and messaging will resonate with your target audience and actually cut through the noise
  • How "radically standing out" applies not only to the messages used in your marketing, but how it also applies at the product activation and retention stages of the customer experience
  • Why decluttering your customer's experience — like simplifying how you describe your product, or even removing features — can be even more powerful than adding new functionality.

If you're rethinking your product's positioning in the market, and even if you don't have a direct influence over the product roadmap, we'll also discuss championing this work with your team as a founder, product manager or a marketer.

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Louis Grenier

Louis Grenier was so sick of marketing BS, he started a podcast called Everyone Hates Marketers to fight against it. He’s the Senior Marketing Strategist at Hotjar, a powerful way to analyze people’s behavior on your website or app and understand how you can improve their experience.

View Expert's Full Profile

Read 📖

Louis Grenier

Louis Grenier was so sick of marketing BS, he started a podcast called Everyone Hates Marketers to fight against it. He’s the Senior Marketing Strategist at Hotjar, a powerful way to analyze people’s behavior on your website or app and understand how you can improve their experience.

View Full Profile

Read 📖