How to Plan Feature Launch Messaging to Maximize Adoption

August 7, 2019

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Does this situation sound familiar? >> The product team releases a new feature. Marketing is alerted of this release at the last minute and expected to announce the feature to the market. So, Marketing scrambles to assemble an announcement email, maybe spin up a landing page and push a few posts out on social media.

A few customers express interest in the new feature...but mostly, the reaction is crickets. 🦗🦗 Marketing gets back to all the other projects it's responsible for, and Product goes heads down again, plugging away at the next release.

If you've been in a similar situation, you're missing a huge opportunity to make an impact. New feature launches are a dynamite way to boost existing customers' engagement, increase new customer adoption rates, and attract new waves of signups -- not to mention the opportunity to build rapport across departments, especially with Product & Engineering.

But getting a feature launch right requires 1) proper planning, and 2) high-impact messaging. So in this (live!) workshop, we covered how to plan feature launch messaging to maximize adoption.

You'll learn...

  1. Why most feature launches flop
  2. The two prerequisites that are crucial to ensuring success
  3. Tools & worksheets to plan your launch, map your messages, and ensure you've optimized for conversions.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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