In this interview, we sat down with Naike Romain, Senior Product Marketing Manager at Foursquare. Naike has a broader range of product marketing experience than possibly any growth leader we've ever spoken with: she was the first product marking hire at Wistia, where she built out the product marketing function from scratch, and since then, she's gone on to additional product marketing roles at Localytics, Hubspot, and now her current role at Foursquare.

We're chatting with Naike about...

• The differences and similarities in the function of product marketing at each of these companies — which all have very different structures and stages of maturity
• The different ways she gathered customer & market insights to inform not only product launch strategies at each of these companies, but also the product strategy & roadmap itself
• How Naike's process of developing product positioning & messaging has evolved over time — from her days at Wistia, using what she calls a "roadshow" approach to product marketing, to incorporating more feedback loops in companies where more stakeholders are involved

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