How to Build a SaaS Content Strategy Your Boss Will Love

September 6, 2017

(Coming Soon)

Brian Sun

Lifecycle Marketing Manager at Opendoor

You might find yourself wishing you could steal a copy of Brian's killer content strategy frameworks. Seriously, we both wish we had content planning resources this 5 years ago. Our key takeaways

  1. Transition from "just blog" to a holistic content marketing strategy
  2. Link every content initiative to a business goal
  3. Think through content for each customer journey stage
  4. Nail down your content structure
  5. Create a content marketing metrics dashboard
  6. Build a great content brand

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Brian Sun

Brian’s passionate about developing content for every stage of the customer journey. His role at Opendoor is to build the company's lifecycle marketing machine.

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