[Live Replay] How to Painlessly Outsource Your SaaS Marketing

November 7, 2018

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

When you're ready to amp up your content marketing with new writers, it can be pretty nerve-wracking. Handing over the reins is pretty big deal. 😬

After all, they hold your company's brand in their hands: your voice, your tone, the opinions your company publicly states about the market...they're responsible for taking your vision, and translating it into written word for your audience. That's a pretty big deal.

How can you trust a third-party writer (someone who has no previous context) with such a big responsibility -- especially if you have a complex product, or already-strong opinions about your industry?

We tackled this challenge in this live Q&A, and covered details like...

  • The values and risks to be aware of if you want to outsource your content marketing to a third party
  • The different types of third-party options available to you (hint: not just a freelancer or an agency)
  • How to vet, onboard, and manage third-party contributors over time

Watch 📺

Listen Now 🔊

Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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