[Live Replay] How to Painlessly Outsource Your SaaS Marketing

November 7, 2018

(Coming up!)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

When you're ready to amp up your content marketing with new writers, it can be pretty nerve-wracking. Handing over the reins is pretty big deal. 😬

After all, they hold your company's brand in their hands: your voice, your tone, the opinions your company publicly states about the market...they're responsible for taking your vision, and translating it into written word for your audience. That's a pretty big deal.

How can you trust a third-party writer (someone who has no previous context) with such a big responsibility -- especially if you have a complex product, or already-strong opinions about your industry?

We tackled this challenge in this live Q&A, and covered details like...

  • The values and risks to be aware of if you want to outsource your content marketing to a third party
  • The different types of third-party options available to you (hint: not just a freelancer or an agency)
  • How to vet, onboard, and manage third-party contributors over time

Watch Now 📺

Listen Now 🔊

Watch your inbox 💌

You're already a Forget The Funnel member, so you can sit back & relax: we'll shoot you an email when new interviews, workshops, and Q&As go live.

Want in?

Become a free member of Forget The Funnel and find out when new content (like this) becomes available + participate in our live Q&As. You'll also get unlimited access to the other 100+ workshops, interviews and tools in our resource library:

Mentioned in:

No items found.

Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Expert's Full Profile

Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile