[Live Replay] Improving Your SaaS' Free to Paid Conversion Rate

September 23, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

In our interview with Asia Matos Orangio, Asia shared how she recently guided a SaaS company through a major shift in growth strategy — after almost all website traffic and new trials dried up nearly overnight.

The #1 priority of the company's new strategy? Identifying which growth levers remained within their control.

When the market is volatile, and it's impossible to predict what's happening on the front end of your customers' experience, your smartest move is to focus on what you can change. For virtually every SaaS company, this means improving free-to-paid conversions.

Whether your SaaS offers a time-based free trial, a feature- or usage-based free trial, or a freemium model, improving your rate of free users converting to customers is one of the wisest investments you can make. Even an incremental improvement — like increasing your free-to-paid conversion rate from 2% to 4% — literally doubles your revenue, with no additional acquisition spend.

So in this Q&A, we answered hard questions on how to improve SaaS free-to-paid conversion rates, including...

  • How a SaaS co-founder can address high user churn post-trial
  • How a product marketing manager at a SaaS company can manage other departments' competing priorities, while trying to improve new user activation
  • How a SaaS consultant can help their client define what "success" looks like for an ambitious onboarding optimization project

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile

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