It's not often that we get to speak with marketing leaders 10+ years into their SaaS career. So when the opportunity to speak with Justine Jordan (currently CMO at Help Scout) arose, we decided that simply sitting down with Justine to pick her brain would be immensely valuable to the Forget The Funnel community.
Prior to joining Help Scout, Justine held leadership roles at ExactTarget (now Salesforce Marketing Cloud) and Litmus. She's a rare breed of marketer, fiercely focused on strategy over tactics, and she cares deeply about creating aspirational brands, advocating and empowering practitioners in their trades, and creating customer-first interactions that ultimately drive loyalty, community, and evangelism.
In this Q&A-style workshop, Justine shares her answers to questions including...
- How to transition from a specialist role into a new leadership role?
- How to maintain sanity & clarity as a company rapidly expands?
- What to do when you're struggling in your current role...and how to recognize when it's time to move on.