[Live Replay] Systematic Strategies, Gaining Buy-in, Beyond Inbound Marketing & Identifying Target Buyers

December 13, 2017

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Questions Addressed this 50 min live Q&A:

  • I’m trying to structure the marketing strategy for a SaaS startup. Is there a best practices checklist I should follow to make progress in a systematic way?
  • What are your tips for building a business case and communicating your SaaS marketing ideas to executives?
  • What is the best way to build and manage a marketing website for your SaaS product when you're still a 1-2 person marketing team?
  • How do you “measure the immeasurable” like branding or goodwill, without the access to expensive sentiment measurement platforms?
  • You've got your ideal customer, your Customer Success initiatives, and your content marketing calendar all figured out. What do you do for acquisition, aside from inbound marketing and PPC?
  • We have built a SaaS product for digital marketers so that they can stop relying on developers. Who should we target with our marketing - the marketers, CEO's and CTO's or developers?

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile

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