[Live Replay] Building a Marketing Strategy from Scratch, Tracking Content & Testing Crazy Ideas

February 7, 2018

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

We're so excited Season 2 has finally kicked off! 🎉 We shared a great conversation yesterday, and tackled the following topics (and more) during our monthly AMA:

  • How to frame a SaaS marketing strategy from the ground up, amidst tons of advice and content on the internet
  • How to track the effects of your blog posts/guides/webinars/etc, and the health of the customers who engage with them
  • How to approach your CEO about stepping into a Director of Marketing role
  • Where to draw the line between being on brand vs growth experiments, or trying crazy things

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile

Read 📖