[Live Replay] High-Touch vs Low-Touch SaaS Content Strategy

October 3, 2018

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

We recently got this Q from a member of the Forget The Funnel community:

"How should content strategy be different for enterprise-level SaaS, vs. self-serve SaaS? Should they be different at all?"

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TL;DR: both content strategies do have some things in common...BUT they also have major differences.

And if you're not using the correct strategy for your business model, you can be sure your content is falling short.

In yesterday's workshop, we outlined those big differences for you, and discussed what content types + success metrics you should focus on, depending on whether your product is enterprise or self-serve.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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