Alli Blum

User Researcher and Conversion Copywriter for SaaS Marketing Teams

Alli is a SaaS conversion copywriter and user researcher who turns customer conversations into answer keys. She’s helped teams at companies like Buffer and Codecademy launch high-converting email campaigns and CRO experiments, but not before pinpointing the “why” behind the “what” of high-impact customer behaviors. Alli has spoken about conversion copywriting and customer research for MicroConf, is a frequent guest on podcasts including UI Breakfast, and is a TinySeed mentor. She doesn't tweet often, but when she does she tweets mini lessons about research, onboarding, and conversion copywriting.


Marketing Strategy

Customer Research