How to Connect Customer Value to SaaS Revenue Growth

December 16, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

If you, like us, are starting to plan for next year's growth goals, join us for a live Q&A on Wednesday, December 16 at 10am PT / 1pm ET / 6pm UTC.

We want to help you connect the dots between your customers getting value from their relationship with you 🤜🤛  to revenue. 💵

You probably know that helping your customers reach their goals pays dividends towards you reaching yours...but we can so easily fall prey to relying on lagging indicators of success when goal-setting, rather than focusing on what leading indicator metrics our teams should focus on, to best ensure that goals are actually reached.

In this live Q&A, we'll talk about proper use of leading and lagging indicators, connecting your team's performance to your customer success KPIs, and even setting projections based on how you'll improve your customer's experience.

Have a specific question or challenge you'd like us to tackle? Live Q&As are for members only, so make sure you're signed up (free) below. Then, get to the front of the line by emailing us@forgetthefunnel.com before Monday, December 14. Plus, we always make time to answers questions in real time, so bring 'em with you on Wednesday, December 16, too.

Until then, here are the best past resources to check out in advance, to get the most value out of this Live Q&A:

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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