[Live Replay] Segmenting Customers & Identifying Pain Points to Unlock Growth

July 15, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Notion has over 1M users, and a $2 billion valuation, just two years after launch.

ConvertKit has grown to $1.5M MRR as of last year, with no funding, by staying focused on a super-niche market.

What do these seemingly different companies have in common? They're are amazing at customer segmentation.

Customer segmentation allows you to:

  • Identify which customer segment poses the greatest opportunity for growth
  • Prioritize which particular pain points to address, so you nail the right product features
  • Determine what problem-solution messaging will drive higher conversions‍‍

In this Q&A, we talked about:

  • How to segment your customers based on behaviors and JTBD
  • How to tackle segmentation when your product has a wide array of use cases
  • What you can do to segment your potential users when you’re in the early stages of product development

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile

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