Notion has over 1M users, and a $2 billion valuation, just two years after launch.

ConvertKit has grown to $1.5M MRR as of last year, with no funding, by staying focused on a super-niche market.

What do these seemingly different companies have in common? They're are amazing at customer segmentation.

Customer segmentation allows you to:

• Identify which customer segment poses the greatest opportunity for growth
• Prioritize which particular pain points to address, so you nail the right product features
• Determine what problem-solution messaging will drive higher conversions‍‍

In this Q&A, we talked about:

• How to segment your customers based on behaviors and JTBD
• How to tackle segmentation when your product has a wide array of use cases
• What you can do to segment your potential users when you’re in the early stages of product development