Segmenting Customers & Identifying Pain Points to Unlock Growth

July 15, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Unless you already serve a very niche market, chances are your SaaS caters to at least a few different audiences and types of customers.

Solving problems for your customers is why you're in business, but when you're strapped for time and resources (and honestly, who isn't?), how do you segment your audience to identify which specific customers to solve for? How do you identify which ones pose the greatest opportunity for growth? How do you prioritize which particular pain points to address, so you nail the right product features? How do you determine what problem-solution messaging will drive higher conversions?

It's crucial to figure out your customer segments and weight what value your solution has, for whom. You don't want to waste time solving problems that will only deliver marginal returns, or worse, ignore your highest-opportunity customers.

Join us for a Live Q&A on Wednesday, July 15, at 10 am PT / 1 pm ET / 5 pm BST.

We want to help you figure out how to zoom in on which customers and pain points to solve for, to help you execute confidently, so bring your questions.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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