Customer Marketing Lessons Learned at Loom

April 7, 2021

(Coming Soon)

Allie Hitchcock

Customer Marketing Manager at Loom

Allie Hitchcock joined Loom as Customer Education Specialist in April 2020, right as lockdowns around the world drove millions of people into remote work for the first time — and, consequently, as Loom's user base skyrocketed.

Since then, Allie has transitioned to Customer Marketing Manager, and Loom's rapid growth has continued: the video messaging tool now boasts 10M+ users.

In this interview, we're chatting with Allie about...

  • What it was like to join the company at such a chaotic time
  • The wide array of new use cases that arose as broader and broader audiences adopted Loom, and how Allie adapted Loom's customer communications programs to meet a huge surge of new customers' needs
  • A new, ongoing user research program Loom's marketing team is rolling out, to ensure they stay in lockstep with customers over time
  • How customer marketing, as a function, took part in the rollout of a major series of brand & product changes last fall (including a visual brand update, new team features, and pricing tier changes)
  • How product marketing, content marketing, and customer marketing intersect at Loom — plus a few details about an upcoming content + customer marketing collaboration launching in a few months ✨


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Allie Hitchcock

Allie is a Customer Marketing Manager at Loom, a video messaging tool that lets you record your screen, voice, and face to create instantly shareable videos. Having started at Loom with a customer education background, she now works with the larger marketing team in creating and distributing engaging content to Loom's 10M users.

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Allie Hitchcock

Allie is a Customer Marketing Manager at Loom, a video messaging tool that lets you record your screen, voice, and face to create instantly shareable videos. Having started at Loom with a customer education background, she now works with the larger marketing team in creating and distributing engaging content to Loom's 10M users.

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