How to Bring OKRs to Your SaaS Marketing Team

September 11, 2019

(Coming Soon)

Liz Elfman

SaaS marketer and copywriter currently in-house at Toggl

There are countless frameworks for setting your team's goals and tracking progress, and our favorite happens to be OKRs (Objectives & Key Results).

Popularized by Google in the late 90s' / early 2000s, the basic goal of OKRs is to precisely define how to achieve objectives through concrete, specific, measurable actions. However, the real "how-to's" of implementing OKRs can get a bit confusing...so who better to break them down for us than someone who used them while she worked at Google, herself?

Thankfully, Liz Elfman — previously a marketing manager at Google, and now part of Toggl's marketing team — shares real-world examples of how she uses OKRs with her team.

The best part is, you don't have to be a company like Google to make OKRs work for you. Even super-scrappy teams can use the OKR system to create impressive results.

Watch 📺

Listen Now 🔊

Watch your inbox 💌

You're already a Forget The Funnel member, so you can sit back & relax: we'll shoot you an email when new interviews, workshops, and Q&As go live.

👋 Want in?

Become a free member of Forget The Funnel and find out when new content (like this) becomes available + participate in live Q&As and get your questions answered in real-time. You'll also get unlimited access to the other 100+ workshops, interviews and tools in our resource library:

Mentioned in:

No items found.

Liz Elfman

Liz is a copywriter and marketing strategist with expertise in startups, enterprise, and SaaS marketing. She has worked for Google and General Assembly. She is founder and CEO of E-Squared Agency, and currently sits in-house as a marketer at Toggl.

View Expert's Full Profile

Read 📖

Liz Elfman

Liz is a copywriter and marketing strategist with expertise in startups, enterprise, and SaaS marketing. She has worked for Google and General Assembly. She is founder and CEO of E-Squared Agency, and currently sits in-house as a marketer at Toggl.

View Full Profile

Read 📖