Use this product positioning guidelines template, shared by Ryan Engley (VP Customer Succes at Unbounce), as you begin planning the release of a new SaaS product or feature. This template will get your team aligned on the product's name, target market segment, problem it solves, and solution it provides. It will also keep your team focused on the benefits your new product will provide for users, and help them avoid getting lost in the weeds of technical jargon when discussing the product and its features.
Ryan Engley
Ryan has been part the team at Unbounce since the very early days, running the Customer Success team and leading company-wide initiatives crossing CS, marketing, and product. He also has a background in teaching.