[Live Replay] How to Scope Your Marketing Projects for Success (and Sanity)

August 8, 2018

(Coming up!)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Have you ever struggled to keep up with a boss who constantly switches gears? You're going along, managing your workload as best you can, when suddenly your boss says "Hey! Let's try [XYZ new idea]!

"You feel obligated to say yes (because it's your boss, and you're a reliable, responsible employee)...but your boss doesn't seem to understand how much time and effort you're spending on your current projects. You really can't handle this shifting of goalposts right now.

How do you communicate this to your boss? How do you scope a marketing project, get your boss to respect the workload involved...and save your own sanity?

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile