[Live Replay] Turning Customer Research Into Customer Outcomes

June 17, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

How do you turn customer research into impactful end-results, like higher-converting website messaging, effective onboarding experiences, and more relevant product messaging?

In this live Q&A, we dove into how we used insights from just a handful of customer survey responses to help a SaaS company develop new positioning, messaging, and website copy that drove a 93% increase in visit-to-signup conversions, and a 19% increase in overall revenue.

We covered:

  • How to identify exactly which customers to learn from
  • How to zoom in on what pain points motivate your best customers to seek new solutions
  • How to translate your insights into new opportunities for growth

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile

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