[Live Replay] Strategy Session: SaaS Onboarding Reviews

January 27, 2021

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Once you've 1) identified your SaaS' most critical KPIs, and 2) set growth goals tied to improving your customers' experience, you can finally zoom in and identify which experiments or campaigns are most likely to help you reach your revenue goals.

Which brings us to a pattern we've noticed in our own work with SaaS companies, and in conversations happening between our Pro members: lately, so many SaaS companies are (rightfully!) focused on improving their customer onboarding.

So during this live strategy session, we reviewed three real, live SaaS customer onboarding experiences, and identified specific tactics that could be used to rapidly turn new customers of these SaaS products (whether freemium or trial) 🐛 into lifers. 🦋

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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