A Growth Framework for Your SaaS

Lesson

23

In this lesson, we focus on customer experience mapping as the framework to make the insights you've gathered in earlier lessons actionable. First, we'll talk about the SaaS and subscription businesses' customer experience. Then, we'll cover the shift you'll make to prioritizing customer value.

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Deconstructing Customer Experiences

8
min

Deconstructing Customer Experiences

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Part 1: Introduction

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What is Customer-Led Growth?

(Available Soon)

Part 1: Introduction

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The State of SaaS

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Part 1: Introduction

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The State of Your SaaS

(Available Soon)

Part 1: Introduction

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Championing Customer-Led Growth

(Available Soon)

Part 1: Introduction

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Level-Setting as a Company

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Part 1: Introduction

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Building Alignment

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Part 1: Introduction

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Why Your Customers are the Key

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Customer & Audience Insight Overview

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Customer Research: Segmenting

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Running Customer Surveys

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Conducting Customer Interviews

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Tapping into Internal Resources

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

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Parsing Customer & Internal Research

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Part 2: Gaining Customer Insight

Module 2: Audience Insight

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Learning from your Website Visitors

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Part 2: Gaining Customer Insight

Module 2: Audience Insight

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Learning from your Target Audience

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Part 2: Gaining Customer Insight

Module 2: Audience Insight

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Parsing Website & Audience Research

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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What is "Jobs to be Done"?

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Segmenting your Customers by JTBD

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Building Your Customer JTBD Brief

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Clarifying Your SaaS' Competitive Landscape

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Your Top-Priority Customer JTBD

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

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Presenting JTBD Company-Wide

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Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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A Growth Framework for Your SaaS

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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Deconstructing Customer Experiences

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

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The Mapping Process

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Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Struggle Phase

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Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Evaluation Phase

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Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

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The Growth Phase

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Creating Your Customer Experience Map

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Your Key Performance Indicators

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Integrating Your CX Map Company-Wide

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

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Sharing Your CX Map With Your Team

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Part 4: Building Customer-Led Growth

Module 1: Growth Strategy

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Strategic Level-Setting

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