Building Alignment

Lesson

6

A brand sprint is great level setting tool for those who are preparing to take on their critical business opportunity. Here, we look at the six key brand exercises that are part of that brand sprint; how to run a successful brand sprint, so you only need to do it once; and how to create more company-wide alignment once that sprint has been run.

‍

Have a question about this lesson? 👉

Ask it here

Lesson Materials
Action Items
Additional Resources

This lesson doesn't include any additional materials.

  • Prep for your 3-hour brand sprint
  • Run your brand sprint
  • Build and share your high-level brand guide

Don't forget to lean on the community for help. 💪

This lesson doesn't include any additional action items.

‍

Next Lesson

Why Your Customers are the Key

18
min

Why Your Customers are the Key

(Available Soon)

0

Part 1: Introduction

0

What is Customer-Led Growth?

(Available Soon)

Part 1: Introduction

0

The State of SaaS

(Available Soon)

Part 1: Introduction

0

The State of Your SaaS

(Available Soon)

Part 1: Introduction

0

Championing Customer-Led Growth

(Available Soon)

Part 1: Introduction

0

Level-Setting as a Company

(Available Soon)

Part 1: Introduction

0

Building Alignment

(Available Soon)

Part 1: Introduction

0

Why Your Customers are the Key

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

0

Customer & Audience Insight Overview

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

0

Customer Research: Segmenting

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

0

Running Customer Surveys

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

0

Conducting Customer Interviews

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

0

Tapping into Internal Resources

(Available Soon)

Part 2: Gaining Customer Insight

Module 1: Customer Insight

0

Parsing Customer & Internal Research

(Available Soon)

Part 2: Gaining Customer Insight

Module 2: Audience Insight

0

Learning from your Website Visitors

(Available Soon)

Part 2: Gaining Customer Insight

Module 2: Audience Insight

0

Learning from your Target Audience

(Available Soon)

Part 2: Gaining Customer Insight

Module 2: Audience Insight

0

Parsing Website & Audience Research

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

0

What is "Jobs to be Done"?

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

0

Segmenting your Customers by JTBD

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

0

Building Your Customer JTBD Brief

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

0

Clarifying Your SaaS' Competitive Landscape

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

0

Your Top-Priority Customer JTBD

(Available Soon)

Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

0

Presenting JTBD Company-Wide

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

0

A Growth Framework for Your SaaS

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

0

Deconstructing Customer Experiences

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

0

The Mapping Process

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

0

The Struggle Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

0

The Evaluation Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

0

The Growth Phase

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

0

Creating Your Customer Experience Map

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

0

Your Key Performance Indicators

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

0

Integrating Your CX Map Company-Wide

(Available Soon)

Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

0

Sharing Your CX Map With Your Team

(Available Soon)

Part 4: Building Customer-Led Growth

Module 1: Growth Strategy

0

Strategic Level-Setting

(Available Soon)