The Growth Phase

Lesson

In this lesson we're mapping the growth phase, where the intial struggle is largely solved and the focus shifts to new challenges, like providing continued value.

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Brainstorm what customers are doing, thinking, and feeling after value realization
Identify 2-3 key milestones within the growth phase

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Creating Your Customer Experience Map

min

Creating Your Customer Experience Map

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Part 1: Introduction

What is Customer-Led Growth?

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Part 1: Introduction

The State of SaaS

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Part 1: Introduction

The State of Your SaaS

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Part 1: Introduction

Championing Customer-Led Growth

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Part 1: Introduction

Level-Setting as a Company

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Part 1: Introduction

Building Alignment

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Part 1: Introduction

Why Your Customers are the Key

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

Customer & Audience Insight Overview

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

Customer Research: Segmenting

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

Running Customer Surveys

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

Conducting Customer Interviews

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

Tapping into Internal Resources

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Part 2: Gaining Customer Insight

Module 1: Customer Insight

Parsing Customer & Internal Research

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Part 2: Gaining Customer Insight

Module 2: Audience Insight

Learning from your Website Visitors

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Part 2: Gaining Customer Insight

Module 2: Audience Insight

Learning from your Target Audience

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Part 2: Gaining Customer Insight

Module 2: Audience Insight

Parsing Website & Audience Research

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

What is "Jobs to be Done"?

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

Segmenting your Customers by JTBD

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

Building Your Customer JTBD Brief

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

Clarifying Your SaaS' Competitive Landscape

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

Your Top-Priority Customer JTBD

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Part 2: Gaining Customer Insight

Module 3: Jobs to be Done

Presenting JTBD Company-Wide

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Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

A Growth Framework for Your SaaS

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Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

Deconstructing Customer Experiences

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Part 3: Operationalizing the Customer Experience

Module 1: Customer Experience Mapping

The Mapping Process

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Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

The Struggle Phase

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Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

The Evaluation Phase

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Part 3: Operationalizing the Customer Experience

Module 2: Mapping Your Customer JTBD

The Growth Phase

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

Creating Your Customer Experience Map

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

Your Key Performance Indicators

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

Integrating Your CX Map Company-Wide

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Part 3: Operationalizing the Customer Experience

Module 3: Operationalizing Your Customer Experience

Sharing Your CX Map With Your Team

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Part 4: Building Customer-Led Growth

Module 1: Growth Strategy

Strategic Level-Setting

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The Growth Phase

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Next Lesson

Part 1: Introduction

Part 1: Introduction

Part 1: Introduction

Part 1: Introduction

Part 1: Introduction

Part 1: Introduction

Part 1: Introduction

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 2: Gaining Customer Insight

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 3: Operationalizing the Customer Experience

Part 4: Building Customer-Led Growth

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The Growth Phase